Many small businesses and startups have developed novel ideas for products that have the potential to generate significant revenue. As an entrepreneur, one must be concerned with protecting their intellectual property (IP). As discussed in a previous article a business’ IP includes trademarks, copyrights, trade secrets, as well as patents. According to the U.S. Patent and Trademark Office (USPTO), a patent is an intellectual property right granted to an inventor that prevents others from … [Read more...] about Intellectual Property: Patent Strategy, Considerations for Small Business
Aging with Pizzazz
For many, aging is a negative aspect of life, since it is usually equated with decline in appearance and health. However, aging should be viewed as a privilege since the alternative is, well – loss of life. We’re fortunate because advances in aesthetics and regenerative medicine have made it possible to prevent or lessen the negative effects of aging. Rather than loathing the inevitable process of life, let’s age with pizzazz! Pizzazz is an attractive combination of energy and style, vitality … [Read more...] about Aging with Pizzazz
Web Talk: Free Theme vs. Custom Build
Creating a memorable brand is difficult. When starting a new business, venturing out on your own or trying to set your company apart from the clamor takes imagination. Marketing is a combination of creativity and research. These two ingredients are vital to a successful marketing campaign. What can you do to be sure your brand doesn’t blend into the wall? In today’s business world, those who neglect to put time and money into their website are at risk of losing a large demographic. … [Read more...] about Web Talk: Free Theme vs. Custom Build
Full Service Eye Care Under One Roof
Considered by some to be the most modern and technologically up-to-date eye clinic in Central and Northern Arizona, the doors at M & M Eye Institute’s new location have only been open a few weeks and the client list keeps growing. Drive by the new 3192 Willow Creek Drive parking lot almost any time from 8 a.m. to 5 p.m., Monday through Friday, and you will see queues of cars angling for parking spots. “We’re serving anywhere from 80 to 120 patients daily, so our doctors and staff are … [Read more...] about Full Service Eye Care Under One Roof
Vertebroplasty: Healing Spinal Compression Fractures
Osteoporosis and certain types of cancers can cause spinal compression fractures, which lead to collapsed vertebrae and extreme pain. This decreases a person’s ability to be active and can lead to many other complications as a result of becoming sedentary. Prescott Valley resident Norman Walsh was in extreme pain and could barely move from his bed before his recent vertebroplasty procedure. “The pain had been excruciating…a 10 or 11 every time I tried to turn over or move. It was … [Read more...] about Vertebroplasty: Healing Spinal Compression Fractures
Creating Your Legacy
Each day you open your eyes in the morning you have the opportunity to create a legacy. You don’t have to be a superhero or famous actor to leave an example of a well-lived life. You and I influence each person we talk to on the phone, the people we pass on the street and even the people driving the car behind us. Our influence is wide and varied. So the question is: how do you want people to remember you? This is not a question of what your eulogy will focus on or what is said in the newspaper … [Read more...] about Creating Your Legacy
Evaluating New Options for Skin Rejuvenation
There are a plethora of new skin treatments – some work and some are less effective. When you are considering anti-aging treatments, you need to evaluate a number of factors in addition to effectiveness including your own personal goals, issues with your skin, cost, long-term commitment required, toxicity and invasiveness. I would like to address of few of the most frequently asked questions and comments posed by our clients regarding the treatments offered at The Prescott DermaLift Clinic, … [Read more...] about Evaluating New Options for Skin Rejuvenation
The Art of Nonverbal Communication
Nonverbal communication can be more powerful – and often, even more influential – than what we say with words. It can have a tremendous impact on how our friends and family understand us. Experts in interpersonal communication have estimated that nonverbal communication constitutes approximately 70 percent of what is involved in communication. In other words, only about 30 percent of communication involves the actual words that we use. To me, this information is remarkable. As parents, we … [Read more...] about The Art of Nonverbal Communication
Keeping Skin Healthy This Summer
It's summer – the weather is warm and the sun is bright. While fun in the sun is all well and good, it can come with unintended consequences for the skin. We’ve all been there – a fun day outdoors quickly turns into an uncomfortable evening when the dreaded sunburn appears. Many feel as though this is an unavoidable consequence of those sunny summer days, but that is not the case. With a proper summer skin care plan, many of the negative side effects of sun exposure can be lessened, if not … [Read more...] about Keeping Skin Healthy This Summer
Preparing Your Business for Sale
WCI Brokers is the largest full service business brokerage firm in Northern Arizona. As business intermediaries, we have facilitated more than 600 business acquisitions in Northern Arizona over the past 15 years. This is the first in a series of articles written by our professionals at WCI Brokers on topics important to business owners interested in selling their businesses. A couple of statistics are noteworthy. Did you know that only 8,000 small and mid-sized companies are sold every year? … [Read more...] about Preparing Your Business for Sale