Tourism

Following the rise in popularity of short-term rentals, communities across Yavapai County have targeted various legislative policies to restrict and limit the use of private property for short-term vacation rental purposes. In early May, the Prescott Area Association of REALTORS presented the results of an Economic Impact Study on Short Term Rentals (STRs) in Yavapai County. The purpose of the study, commissioned by the Sedona Verde Valley Association of REALTORS, examines the impact of STRs on … [Read more...] about Study Shows Short-Term Rentals Boost Yavapai County Economy

It has been an interesting path for Del Uschenko to get to Prescott and find his niche customizing classic American pickup trucks from the 1950s and ‘60s with modern performance gear and vintage style. Imagine driving a fully restored 1959 Chevy Apache four-wheel drive truck, fueled by a 525-horsepower engine that can outpace a roadrunner. It’s one of Uschenko’s latest builds for his local company, Delmo 4X4. He grew up in Calgary, Alberta. Eventually, he had a hot rod shop there. He decided … [Read more...] about Delmo 4X4 Adds Performance, Rugged Style to Old Trucks

Wine lovers and festivalgoers will once again flock to Cottonwood’s Riverfront Park this spring as the Verde Valley Wine Festival makes its highly anticipated return 11 a.m. to 6 p.m., Saturday, May 10. Now in its seventh year, the popular event will bring together more than 20 wineries from across the Verde Valley and beyond. Attendees can sip their way through some of Arizona’s finest wine selections while enjoying craft beer, spirits, food from local eateries, live music and artisan shopping … [Read more...] about Wine, Food, Festivities to Flow at Verde Valley Wine Festival

The new retail building at Verde River Growers (VRG) is not only a pleasant and spacious place to shop for exotic plants and flowers, the climate-controlled environment is a great respite from the weather outside.  “We call it ‘The Barn,’ keeping with our farmer’s market theme,” said VRG Manager Lindsey Curé. “The Barn brings 3,600 feet of a modern farmhouse feel, sprouting with new product lines and energy. There was a lot of preparation, and the work was done in stages.”  The project took 14 … [Read more...] about ‘The Barn’ Blooms: Verde River Growers Unveils New Indoor Oasis

Growing up in the Mississippi Delta, young Ezekiel Andrew watched “The Lion King” over and over again on his family’s VHS player, singing along with Simba, “I Just Can’t Wait to Be King.” Today, some 20 years later, his gratitude and his range run as deep as “Ol’ Man River,” proving what can happen when you dare to dream “The Impossible Dream.” Andrew is now firmly planted on Broadway, a cast member in “The Lion King” since 2021, and yes, king. “Sometimes I get to play Mufasa!” he shared with … [Read more...] about Mufasa, Maria and the Phantom of the Opera Bring Sedona Broadway Buffs to their Feet

Prescott’s annual Earth Day celebration returns Saturday, April 19, from 9 a.m. to 2 p.m., featuring 43 booths along Cortez Street between Union and Goodwin streets, adjacent to Courthouse Plaza. This year’s theme, “Connectivity: All of Us Working Together,” highlights the collective effort toward sustainability and environmental awareness. The Greater Prescott Outdoors Fund organizes the event, which runs alongside the Wildfire Expo, hosted by the Prescott Area Wildland Urban Interface … [Read more...] about Prescott Earth Day to Celebrate Connectivity, Sustainability