Cadu Medina may well be the new, friendlier face of marketing. After four years in the San Francisco office of Young & Rubicam – a global advertising agency – Medina and his family relocated to Prescott, where his wife had spent her childhood. Here, the 40-something Medina launched craf2m (cadumedina.com), a marketing strategy and coaching firm. “Becoming a marketing coach changed everything for me – in business and in every other way,” Medina said. “To reframe an expression, ‘It’s not … [Read more...] about Introducing YRMC’s HealthConnect for Community Outreach
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YRMC Laboratory, Mayo Medical Lab Launching Collaboration
Yavapai County residents who need specialized and rare blood tests can receive them close to home, thanks to a relationship Yavapai Regional Medical Center (YRMC) has established with Mayo Medical Labs. “Mayo approached YRMC about serving as our exclusive ‘reference lab,’” explained Stephanie Fricke, MT, ASCP, director, YRMC Laboratory Services. “We agreed to work with them because they share a dedication to high quality lab services.” Large hospitals and community hospitals work with … [Read more...] about YRMC Laboratory, Mayo Medical Lab Launching Collaboration
Digital Outreach Strategies Supporting YRMC’s Vision of Total Healing Environment
For the team at Yavapai Regional Medical Center (YRMC), serving the community has always meant providing high-quality health care services. Recently, however, the definition of “serving the community” has expanded to include providing reliable, expert sourced, up-to-the-minute health care information for people throughout the region. “YRMC’s vision is to create a total healing environment for the people we serve,” said YRMC Director of Marketing and Communications Kenneth Boush. “This is an … [Read more...] about Digital Outreach Strategies Supporting YRMC’s Vision of Total Healing Environment
YRMC, Prescott Radiologists Make Sure That Radiation Exposure is Low
Yavapai Regional Medical Center (YRMC) and Prescott Radiologists work together to “ensure that everyone [in our community] receives excellent and accurate imaging studies,” said Dr. Brian Kimball, a radiologist with Prescott Radiologists and the hospital’s radiation safety officer. There is no doubt about it: Diagnostic and interventional imaging such as X-rays, fluoroscopy and CT scans saves lives. However, when using these tools, patients are exposed to radiation. These particles penetrate … [Read more...] about YRMC, Prescott Radiologists Make Sure That Radiation Exposure is Low
YRMC Support Group Managing, Reversing Heart Disease
In 1978, cardiologist Dean Ornish, M.D., set out to prove that healthy lifestyle habits and a plant-based diet could stop, and even reverse, the progression of heart disease. Fast-forward 39 years: the Ornish Reversal Program has helped thousands of people significantly improve their heart function, restore vibrant health and even reverse disease. Each month, at YRMC’s Pendleton Center in Prescott, the Reversing Heart Disease Support Group meets to learn about diet and lifestyle strategies … [Read more...] about YRMC Support Group Managing, Reversing Heart Disease
Treating Back Pain with Injections
Treating back pain and injuries non-surgically can be a less invasive way to feel better without complicated and risky surgery. Under the direction of fellowship-trained Neuroradiologist David Lloyd, M.D., Vascular and Interventional Specialists of Prescott (VISP), doctors perform minimally invasive, non-surgical back treatments that relieve pain and may help people avoid surgery. The doctors at VISP are all fellowship-trained radiologists who are experts at using image guidance such as MRI, … [Read more...] about Treating Back Pain with Injections
Dr. Worthington Named YRMC Physician of the Year
Gastroenterologist Mark Thomas Worthington, M.D., A.G.A.F., is Yavapai Regional Medical Center’s Physician of the Year for 2016. “It is the greatest and most humbling honor to be recognized in this way for just doing my job,” said Dr. Worthington. “I am so proud to be part of an organization that cares so much and works so hard to bring new services to our community.” YRMC’s Total Healing Environment Physician of the Year is selected annually by YRMC employees and medical staff and … [Read more...] about Dr. Worthington Named YRMC Physician of the Year
YRMC Launches Revolutionary Heart Procedure
Cardiac care in Northern and Central Arizona is taking a major leap forward with the introduction of Transcatheter Aortic Valve Replacement (TAVR) at The James Family Heart Center at Yavapai Regional Medical Center (YRMC) West. “TAVR is a significant milestone on many levels,” said Pierre Tibi, M.D., cardiothoracic surgeon and medical director of The James Family Heart Center at YRMC West. “It’s life altering for people who are not eligible for traditional valve replacement surgery due to … [Read more...] about YRMC Launches Revolutionary Heart Procedure
YRMC Introduces New MRI Digital Technology
Magnetic Resonance Imaging (MRI) technology in western Yavapai County will take a major leap forward when Yavapai Regional Medical Center (YRMC) introduces its new broadband digital system in February. The MRI’s digital technology – located in a newly constructed MRI suite at YRMC West – will deliver: Exceptional image clarity – This next generation of technology produces outstanding images, providing YRMC’s radiologists with more information and increased diagnostic … [Read more...] about YRMC Introduces New MRI Digital Technology
Chemoembolization: A Minimally Invasive Approach to Treating Cancer
As vascular specialists, interventional radiologists target specific illnesses and diseases by using image guidance and small devices, which they guide through blood vessels to reach a part of the body that requires treatment. One such treatment is Chemoembolization, a minimally invasive procedure that can shrink or even destroy cancerous liver tumors. “Data from published studies on the procedure show that it is effective in up to 70 percent of patients in preventing disease progression,” … [Read more...] about Chemoembolization: A Minimally Invasive Approach to Treating Cancer