Many small business owners rarely give much thought to building a brand and creating an “intellectual property” (IP) portfolio for their business. When business advisors bring up the subject of consciously creating intellectual property, it is often misunderstood to mean patents. While patent protection can be extremely important for certain types of businesses, it is only one type of IP that can create value for the business. This article will be the first in a series of articles that discuss … [Read more...] about Intellectual Property: Does Your Small Business Need a Trademark, Servicemark?