It probably happened around Valentine’s Day in first grade for many of us – we became more aware of the people in our world – our family and our classroom – and we were prompted to send them a nice card, a valentine. For Relationship Marketing Specialist Janice Porter, every day is Valentine’s Day. She has made a business out of showing busy professionals how to build and grow a network efficiently by cultivating and nurturing relationships, which has translated into more business success for … [Read more...] about Building, Maintaining Business Relationships through Connections
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Marketing During the Pandemic
Social media professionals say businesses that have been effectively employing web marketing and communications have benefited from the pandemic lockdown’s 20 to 30% jump in online consumption. “Businesses large and small with internet and social media presence have reaped the rewards of gaining more exposure during COVID-19,” said Northern AZ Social Owner and Marketing Strategist Donna Werking. “Communication with consumers has been critical, and there has been a bigger push for businesses … [Read more...] about Marketing During the Pandemic
Why and How to Advertise in the COVID Times
The COVID-19 pandemic is playing out like a Netflix drama. We’re tuning in to find out the latest twists in this ongoing superbug saga as much as we’re learning how many ways we can braid our hair like the Mother of Dragons when we binge-watch Game of Thrones. We can’t wait to hear from our favorite trending characters, like President Trump’s medical advisor Dr. Anthony Fauci. With all eyes on the news, whether it’s on national television or in local publications, the media has our attention … [Read more...] about Why and How to Advertise in the COVID Times
How Blogging, Social Media Help Your Marketing Strategy
Blogging gained popularity in the early 2000s and has remained important throughout the rise of social media marketing. Pairing a blog with your current social media marketing strategy might not be a brand-new idea, but it is still an important one and a good step for most business owners. When it comes to blogging, set yourself up for success by ensuring your blog has been optimized to keep your current clientele engaged as well as to expand your audience. Content is the first thing you … [Read more...] about How Blogging, Social Media Help Your Marketing Strategy
Social Media Marketers are Promoting Video
One, one thousand… two, one thousand… three, one thousand: Time’s up. If you have not bonded with your audience in the first three seconds of social media viewing, you regrettably may have surrendered your immediate advantage to sway consumers’ hearts and minds. Local marketing experts recommend integrating video as your best play for attaining optimal impact on Facebook, Twitter, Snapchat, Instagram and other web platforms. “Video is the easiest and most consumable type of content on … [Read more...] about Social Media Marketers are Promoting Video
Tools, Tips for Inviting Customers into Your Business
Invitation is the new persuasion in the quest for business success among marketers in a digital world. The alphabet soup of B2B, B2C and C2C targeting among businesses and consumers has transformed into person-to-person conversation via evolving technology platforms. Successful businesses invest in their most valuable asset: themselves. Storytelling in the right time and space inspires readers to follow, engage, refer and/or buy. The marketer becomes the trusted friend and advisor to a … [Read more...] about Tools, Tips for Inviting Customers into Your Business
Marketing Prescott Valley
The call to action in Prescott Valley’s battle cry as “Leader of the Pack” originated with Mike Paredes, executive director of the Prescott Valley Economic Development Foundation (PVEDF). Parades, an Arizona native who has been on the job in Prescott Valley for nearly two years, says that his job – and that of everyone in the meeting room – involves telling the story of Prescott Valley and all that the community offers. PVEDF, he said, “is excited and well prepared for 2016 with an … [Read more...] about Marketing Prescott Valley