For 100 years, radio of all kinds – from national networks to local stations – has been the primary source for instant communication, news, information and entertainment for tens of millions of Americans and people in every other country in the world. However, as radio moves into its second century, and following decades of predictions of the demise of radio because of the development of various media such as television, tape decks, CDs and more, digital communications and the World Wide Web … [Read more...] about Taking a Look at the Next Century of Radio in the Digital Age
Jason Zinzilieta
Marking a Century of Radio Excellence
While most of us remember the days prior to the World Wide Web and the internet, and many baby boomers can recall when their family got their first television set, few can remember a time before the advent of commercial radio, which marks 100 years on the air in 2020. From the first broadcast through today, commercial radio has been and is the foundation of all instant electronic media, providing information and entertainment to people at the flip of a switch, and as America and the world has … [Read more...] about Marking a Century of Radio Excellence
Understanding Why Local Radio is Relevant, Vital to the Community
Radio – the “theater of the mind,” which has been a part of our lives for more than a century – has always had a feeling of mystery, a mystique matched by few other businesses or entities. Yet, radio is every bit as much of a business as all others, serving two sets of clients: the listener and the advertiser. With the advent of any new technology, however, there has always been the discussion of “radio’s last days,” that the new technology would displace radio and make it irrelevant or … [Read more...] about Understanding Why Local Radio is Relevant, Vital to the Community