Google AdWords and Facebook Ads may be viewed in an adversarial way. The rivalry derived from technology media outlets created a false dichotomy, which remains confusing and misleading to businesses trying to navigate the best digital strategies for their companies. While the two platforms are often positioned as competitors, nothing could be further from the truth. Businesses today are leveraging the strengths of advertising on Google and Facebook simultaneously to achieve maximum … [Read more...] about The Power of Pay Per Click: AdWords or Facebook?