When it comes to branding and leaving a lasting impression, promotional items are a timeless strategy. But let’s be honest: How many coffee mugs, water bottles or baseball caps can people really use? If you’re feeling stuck in the cycle of handing out drinkware or t-shirts again, it’s time to shake things up. We recently returned from an exciting tradeshow in Las Vegas, where we uncovered some of the hottest trends in promotional products. If you’re looking for innovative and practical ways to … [Read more...] about Beyond Drinkware: Unique and Trendy Branded Items for Your Business
Columnists
Recognizing the Wild Wonders of Native Plants
Arizona’s enchanting landscapes, where the rugged desert meets the majestic mountains, boast more than 4,000 native plants, adding vibrancy and resilience to your outdoor oasis. As you embark on your garden journey this spring, consider these eight vibrant plants carefully selected to transform your Arizona landscape into something unique and beautiful. 1. Bear Grass, Nolina microcarpa, adds a touch of elegance and texture to any landscape. In spring, this clumping perennial grass produces … [Read more...] about Recognizing the Wild Wonders of Native Plants
Sports Medicine has Arrived in Yavapai County
The days are getting longer and the weather is warming up. In the Quad Cities, that means more opportunities to enjoy the outdoor recreational opportunities that our area is famous for. Whether you’re a serious athlete training for the Whiskey Row Marathon or a weekend warrior who looks forward to your Saturday morning hike, bike ride or pickleball game, it’s reassuring to know that Dignity Health Yavapai Regional Medical Group has recently opened a clinic specifically dedicated to sports … [Read more...] about Sports Medicine has Arrived in Yavapai County
How Radio Advertising Success Varies by Location: Why Rural Communities Thrive with Local Radio
Radio remains one of the most effective advertising and communication tools, but its impact varies significantly depending on location. In urban markets, radio competes with digital platforms, streaming services and social media for attention. However, in smaller rural communities like Prescott Valley, Verde Valley, Cottonwood and Flagstaff, local radio remains a trusted and powerful medium for businesses and residents alike. The Unique Power of Radio in Rural Communities Rural areas thrive on … [Read more...] about How Radio Advertising Success Varies by Location: Why Rural Communities Thrive with Local Radio
Arizona Philharmonic and Quartz Ensemble Present Bach’s Epic ‘St. John Passion’
Dr. Joshua Harper returns to Prescott to conduct Arizona Philharmonic and Quartz Ensemble in J. S. Bach’s “St. John Passion.” Considered one of the composer’s three greatest works, “St. John Passion” is an emotive masterpiece, a pivotal work of Baroque sacred music that vividly portrays the Passion of Christ through its intricate interplay of dramatic recitatives, reflective arias and poignant chorales. “The piece has been at the top of my bucket list since 2018 when I performed the work with … [Read more...] about Arizona Philharmonic and Quartz Ensemble Present Bach’s Epic ‘St. John Passion’
Heirloom Jewelry: When to Restore, Redesign or Sell
Heirloom jewelry carries more than just monetary value – it holds sentiment, history and family legacy. Whether it is a grandmother’s engagement ring, an antique brooch or a string of pearls passed down through generations, inherited jewelry often comes with emotional ties that make decisions about its future complex. Understanding when to restore, redesign or sell these pieces requires careful consideration of their condition, significance and market value. Assessing the Condition and … [Read more...] about Heirloom Jewelry: When to Restore, Redesign or Sell
Yavapai County’s Economic Outlook Shines Bright
Yavapai County continues to stand out as a model of economic resilience and growth. While many regions struggle with economic uncertainty, Yavapai County has maintained a steady and thriving job market. According to the latest data from the Arizona Office of Economic Opportunity, the county’s unemployment rate remained at 3.4% month over month, demonstrating consistency in workforce stability. Even more promising, the unemployment rate has improved by 0.3% year over year, signaling positive … [Read more...] about Yavapai County’s Economic Outlook Shines Bright
A Commitment to Water Conservation
During my seven-plus years on the Prescott City Council, including two terms as your mayor, I have taken on many important issues in support of the community. One constant for me has been water use, conservation and management for Prescott and our entire region. I believe that how we manage our water supply today will have an impact for decades to come. I started by studying water use and its impacts in our area. Then, as mayor, I worked to change the way the City of Prescott manages our … [Read more...] about A Commitment to Water Conservation
Creating a Strategy to Save for Your New Home
Are you saving for a new home? The beginning of the year is a great time to budget, and you may have made lofty plans to save an incredible amount. Now that it’s well into February, have you stuck with that motivation? If not, it’s perfectly understandable. In fact, it’s almost expected. Here are some ways to get past that motivation slump and move towards your goals to reach your dream of homeownership. Make Your Goals Clear Take a look at your current financial situation and make sure your … [Read more...] about Creating a Strategy to Save for Your New Home
Sun is Shining for Farmers, Gardeners
Are you ready to get your hands dirty and start growing food? With the recent confirmation of Robert F Kennedy, Jr., as the new secretary of Health and Human Services, there is a new sheriff in town, and he’s focused on empowering small farmers to help Make America Healthy Again (MAHA). Make Prescott Healthy Again On a local level, we are committed to Make Prescott Healthy Again. Buying locally grown food is wonderful, but to truly gain self-sustainable status, learning to grow your own food … [Read more...] about Sun is Shining for Farmers, Gardeners