As we enter May, the Prescott real estate market remains a dynamic and essential part of our local economy. Whether you’re a homebuyer, investor or business owner, understanding the trends shaping our housing and commercial real estate sectors is crucial. The Prescott Chamber of Commerce is dedicated to supporting the growth and sustainability of our real estate landscape, ensuring that it continues to serve the needs of our residents and businesses alike. Prescott’s appeal lies in its unique … [Read more...] about The State of Real Estate in Prescott: Opportunities and Growth
Columnists
The Unspoken Bond: What Dog Owners Know by Heart
I recently read an article about whether dogs can recognize their person’s smile and body language, and honestly, it felt like someone had just written a love letter to the bond I share with my girl, Cassidy Roo (who was adopted from Yavapai Humane Society nine years ago, when she was just three months old). I didn’t need science to tell me what I already know in my soul – she knows me. She knows my face, my emotions, my energy. She knows when to leave me alone and when to smother me with love. … [Read more...] about The Unspoken Bond: What Dog Owners Know by Heart
Local Radio: Bridging Communities Across Central, Northern Arizona Airwaves
In today’s digital-first world, it’s easy to overlook the enduring power of radio. Yet across Central and Northern Arizona, local radio remains one of the most trusted and far-reaching media – connecting communities, supporting businesses and keeping residents informed. It continues to bridge distances and demographics across the region’s diverse and expansive landscape. Radio Where You Need It Most With Northern Arizona’s unique geography – stretching from mountain towns to remote high … [Read more...] about Local Radio: Bridging Communities Across Central, Northern Arizona Airwaves
Simple Tips for Easing Chronic Stress
Believe it or not, stress can sometimes be good for us. The National Institutes of Mental Health describes stress as “your body’s physical and emotional response to new or challenging situations.” A moderate level of stress can provide motivation, keep us focused and help us accomplish our goals. Stress can be a normal part of life, but when our stress level creeps up and we find ourselves experiencing physical or emotional strain, it’s important to take a step back and evaluate how to deal … [Read more...] about Simple Tips for Easing Chronic Stress
Rose Rainbow: Every Color, Every Scent
The colors stun gardeners in their tracks. Thousands of roses are offered at the garden center in dozens and dozens of fragrances. Choosing the perfect one can be overwhelming, but not after this read. Plant experts are working hard at developing new hues and colors while improving the vigor and brilliance of garden roses. From the calm vibes of an all-white garden, the contrast of the color wheel or the free-spirited look of a cottage garden, there is no doubt a rose color to suit … [Read more...] about Rose Rainbow: Every Color, Every Scent
City Rebates Make Sense for Water Conservation Efforts
As the weather gets warmer, water use increases around the City of Prescott as many citizens and businesses increase their outdoor water use. This is a great time to think about water conservation, especially following a very dry fall and winter. The city offers many water conservation incentives, including free water saving items for fixtures, outdoor watering accessories and nine different types of rebates. I would like to make our citizens aware of these opportunities in hopes that more will … [Read more...] about City Rebates Make Sense for Water Conservation Efforts
Branded Apparel Trends to Watch
The branded apparel industry continues to evolve in 2025, powered by shifting consumer preferences. Tapping into these trends will enhance your branding image. For marketing professionals looking to stay ahead, here’s what consumers are looking for. Understanding these trends will give insight and strategies for new ways to connect with your customers. 1. Sustainable and Ethical Fashion Today’s consumers aren’t just purchasing clothing; they’re making a statement. Eco-conscious buyers are … [Read more...] about Branded Apparel Trends to Watch
Celebrating the Legacy of the World’s Oldest Rodeo with Events, Performances
Prescott Frontier Days, Inc. is thrilled to announce tickets are on sale now at www.worldsoldestrodeo.com via the only valid third-party ticket vendor, Rodeo Tickets. This iconic event, held during the bustling Fourth of July week, is a cornerstone of Prescott’s summer calendar, driving economic prosperity throughout the county. Featuring a week-long extravaganza of world-class rodeo action and family-friendly entertainment, the World’s Oldest Rodeo stands as Prescott’s premier event of the … [Read more...] about Celebrating the Legacy of the World’s Oldest Rodeo with Events, Performances
Get Ready for the Northern Arizona Homesteading Conference
As we continue to grow our community with the Prescott Food Forest, we have made many awesome connections with like-minded people – people who realize that growing food and being self-sufficient is essential to having control over your health, wellness and survival. Growing food is an important aspect of sustainability but there are so many other skills that we should all know how to do. With that in mind, Stephane Leon, the director of the Prescott Food Forest, came up with an amazing concept: … [Read more...] about Get Ready for the Northern Arizona Homesteading Conference
The Art of Jewelry Appraisal: What Determines Value?
Jewelry appraisal is more than just assigning a price to a piece – it is a detailed evaluation of materials, craftsmanship and market demand. Whether for insurance purposes, resale or personal knowledge, understanding what determines a piece’s worth can help owners make informed decisions. Several key factors influence the value of jewelry, from gemstone quality to historical significance. Gemstones: The Four Cs and Beyond For pieces containing diamonds or other precious stones, gemologists … [Read more...] about The Art of Jewelry Appraisal: What Determines Value?