Google AdWords and Facebook Ads may be viewed in an adversarial way. The rivalry derived from technology media outlets created a false dichotomy, which remains confusing and misleading to businesses trying to navigate the best digital strategies for their companies. While the two platforms are often positioned as competitors, nothing could be further from the truth. Businesses today are leveraging the strengths of advertising on Google and Facebook simultaneously to achieve maximum … [Read more...] about The Power of Pay Per Click: AdWords or Facebook?
Columnists
Understanding the DNA of a SCORE Volunteer
SCORE is volunteer men and women helping small businesses solve business problems. These volunteers have a willingness to share freely of their time, energy and knowledge by ensuring their clients have a positive experience in achieving their goals. A SCORE volunteer wants to “give back” – to foster public service. This could be someone who is working or retired. Age is not a factor. They want to further the ideal of entrepreneurship. They are passionate about SCORE’s mission, vision and … [Read more...] about Understanding the DNA of a SCORE Volunteer
Research: Providing Answers to the Things That Frighten Us
As large bags of candy spill off shelves and children’s costumes fill store aisles, it is impossible to ignore the fact that Halloween is around the corner! In an increasingly complex world, however, it does not take a holiday to remind us of frightening things. There are diseases not yet cured, environmental and societal threats not yet identified and questions not yet answered. At NAU, the uncertainty is not a reason for fear; it is an inspiration and the foundation of our successful … [Read more...] about Research: Providing Answers to the Things That Frighten Us
Preparing Your Vacation Rental for the Best Experience
There is a lot of talk out there about vacation rentals in Prescott. Some people are in support and some are against the vacation rental industry here in Prescott and the surrounding communities. Regardless of what side of the fence you are on, the fact is that people want to come here and enjoy the many things this area has to offer. The Prescott area continues to be named “The Best” in many publications and surveys, including: #1 “Best Place to Retire” – escapehere.com #13 … [Read more...] about Preparing Your Vacation Rental for the Best Experience
Comparing Physical Therapy and Opioids
For many of us, we know the nuisance of a minor pain. If allergies cause us to have a sinus headache, we take a decongestant. Back pain from a weekend of yard work? Ibuprofen may do the trick. But what about those who suffer from chronic pain that lasts longer than six months? No one wants to live in pain, but we also have to be careful not to put our health at risk to be pain-free. Americans have increasingly been prescribed opioids – painkillers like Vicodin, … [Read more...] about Comparing Physical Therapy and Opioids
Showcasing Prescott Airport for Wings Out West
As my readers will know, development of the Prescott Municipal Airport has been one of the priorities during my term as mayor of Prescott. The Prescott Airport serves the entire Yavapai County region and offers everything from commercial airline service twice daily to Los Angeles and twice weekly to Denver, to flight schools for training future professional pilots, to a base for USDA Forest Service air attack flight operations such as the Goodwin Fire and many others. Our long-term goal is … [Read more...] about Showcasing Prescott Airport for Wings Out West
Considering Firearms and Safety
If you are considering purchasing a firearm or already own one, it is incumbent on every firearm owner to know, understand and strictly follow the four universal firearm safety rules. They are: A firearm is always considered loaded; therefore, never point it at anything you are not willing to destroy. Always keep your finger off the trigger until ready to shoot. “Ready to shoot” means that you are on target and have made the conscious decision to fire the … [Read more...] about Considering Firearms and Safety
Historic Maps Chart Path to Understanding, Honoring the Past
Maps used by early Arizona Babbitts are now preserved and available in the Flagstaff City-Coconino County Public Library. Reference librarian and Babbitt relative Claudine Taillac says the weathered, frayed and stained documents likely were carried in pockets or saddlebags as ranchers rode horseback and moved cattle to pastures and water sources. Taillac has been carefully preserving the documents this summer. Previously, they had been stored in the Babbitt Building and were donated to the … [Read more...] about Historic Maps Chart Path to Understanding, Honoring the Past
Fourth Annual Northern Arizona Travel Expo Offering Travel Ideas
It’s time to get ready for Avenues of the World’s 4th Annual Northern Arizona Travel Expo. This year, the event will be held on Wednesday, Oct. 18, from 5-8 p.m. at the Doubletree by Hilton located at 1175 Historic Rte 66 here in Flagstaff. No better place to be for Happy Hour! Avenues of the World Travel has created this educational event for you. You can meet with professionals behind the scenes, ask questions and learn what products are out there that you may not know about. Avenues of the … [Read more...] about Fourth Annual Northern Arizona Travel Expo Offering Travel Ideas
Understanding One-Sided Hearing Loss
Do you or someone you know have a hearing loss in one ear and were told nothing could be done about it? That was the common misconception many years ago. With this type of hearing loss, a person will experience difficulty understanding speech in a noisy room and locating the source of a sound. Many times significant emotional strain is created because others feel that you should hear just fine with one ear. They can’t understand why you hear some of the time and not all the time. The good news … [Read more...] about Understanding One-Sided Hearing Loss