The future is bright for business in 2014. We can expect that companies will grow with the ever-changing demands and behaviors of the consumer. Business practices are smarter and we will see more integration of common practices with technological advancements. We are now able to identify and measure conversions more easily; therefore, marketers are held accountable for their efforts. Here are seven marketing predictions that will mold our year and influence the way business marketers think.
Real-Time Marketing:
In 2014, we’ll see a lot more advertisers exploit the power of real-time marketing to develop their business. Purchasers quickly identify with brands on websites and engage by means of online networking like Facebook and LinkedIn while being led by breaking news. The old model of marketing based on an organization timeline doesn’t work so well, even after decades of campaigns laid out ahead of time. Triumph originates from captivating your purchasers when the trend is hot, not when it’s suitable for you.
Customer Retention Management:
More brilliant and practical advertising methods include a deep understanding of your client’s history. Throughout the year, more businesses will be looking outside of their CRM framework to gather a clear perspective of client behavior. Web conduct information and information from different sources – for example, bookkeeping – will get to be less demanding to coordinate in 2014. Throughout the year, it will turn into a vital activity for CMOs to put marketing dollars into technology that computes client information in a manner that is more effortlessly measurable and noteworthy. Client analysis will turn into the hot new customer retention management for marketing.
Marketing with Results:
Today, business owners and CEOs are paying careful attention to advertising commitments and taking a second look at their connection to revenue generation. Due to this, we’re beginning to see movement on how advertising is measured. They are considering heavier standards that are more in line with a company’s sales objectives. To satisfy this demand, key practices and methodologies in the marketing arena will need to change.
Social Media Integrated:
We will soon see intelligent advertisers incorporating data from social media in all parts of their marketing techniques. Savvy advertisers will sync social networking actions with their contact databases to collect behavioral information to better allocate email messages and calls-to-action. Moreover, advertisers will take advantage of social networking platforms to leverage their consumer’s behavior and common practices. An example of this can be done with HubSpot or Yext.
Improve SEO with Social Media and Content:
In the two-tens, marketers have treated SEO, social networking, and content as separate channels. However, marketers have been catching on to the relational overlap between search, social, and content increase at a rapid pace, spurred on by improvement of search engines, and reinforced by social sharing practices and ranking behavior.
Mobile Marketing is Here:
In 2012, the smart phone was more commonly purchased than a PC. It wasn’t difficult to spot this trend; mobile is where advertisers need to be. Nine in 10 worldwide advertisers either have a mobile friendly website or mobile application to cater to those with smart phones. However, just one in five businesses presently run mobile advertising strategies as a major part of their marketing.
I predict by the end of 2014, large advertisers will include mobile advertising in their marketing methodologies. Large businesses will consider investing more this year in mobile advertising and email marketing, and it will become a staple in any healthy marketing campaign. Mobile will become a “must practice” platform for growing companies.
Practicing Smart Content:
Have you gone to Amazon.com and found the personalization aspect amazing? They not only recognize a returning user but they alter your online shopping experience based on your past behavior? This practice is called smart content marketing and it’s the latest growing trend in business. It’s highly persuasive and can encourage purchases. Your website is the most powerful tool for your product so if it could actually alter a user’s behavior to encourage a sale –why wouldn’t you incorporate this in your inbound marketing?
In 2012, marketers were encouraging businesses to participate in social networking. It was mandatory to have a Facebook and Twitter page, at a minimum. Today, if businesses are not on the social media train, they are far behind in the game. Mobile sites, mobile advertising, smart content and real-time marketing are where the focus is moving. The ability to track conversions and consumer behaviors that affect sales revenue has arrived, and you should be listening. QCBN
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